Tag: Hamer 4×4

RMA Aftermarket Operations (AMO) proudly celebrate another major milestone!

Future Automobiles, our long-standing partner and a leading Ford dealership in Sri Lanka has officially been appointed as the country’s official exclusive dealer for Hamer 4×4 accessories.

The launch of Sri Lanka’s first Hamer flagship store is already underway, marking a significant step forward in expanding the brand’s presence and visibility across the country.

With a proven track record and deep market expertise, Future Automobiles is set to drive Hamer’s growth across Sri Lanka, not just for Ford owners, but for a wide range of automotive brands.

This strategic collaboration represents a key moment in RMA’s Aftermarket expansion and Hamer’s international journey, while empowering Future Automobiles to accelerate business growth and bring premium 4×4 accessories to a broader audience.

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August 4, 2025
RMA Automotive and Hamer Forge Strategic Distribution Partnership

Bangkok, April 28^th, 2025 – RMA Automotive and Chusilp Group Trading officially marked their new partnership for Hamer distribution at a signing ceremony today at RMA Group’s headquarters in Bangkok, Thailand. Under the agreement, RMA Automotive becomes the authorized distributor of Hamer-branded 4WD accessories owned by Chusilp Group Trading across multiple territories, with exclusive distribution rights in Indonesia, Myanmar, Laos, Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates.

Hamer, a pioneer in the 4WD accessory industry with over 20 years of manufacturing expertise, offers an extensive range of accessories lineup that includes front and rear bumpers, roll bars, side steps, roller lids, roof racks, and more—for rugged, off‑road performance.

Key executives Sirachut Chutchukiatkul – CEO Chusilp Group Trading, and Daren Ambrose – Managing Director, Global Modifications RMA Automotive, James Smith – General Manager, Aftermarket Operations RMA Automotive, Yuki Shimoda – Product Launch & Contracts Assistant Manager, as well as other management team members from Hamer —were on hand to witness and celebrate this milestone collaboration.

“Collaborating with RMA Automotive allows us to extend Hamer’s legacy of innovation and quality into new global markets,” said Sirachut Chutchukiatkul – CEO Chusilp Group Trading. “With RMA’s proven track record and extensive parts distribution knowledge and expertise, they are the perfect partner to deliver Hamer accessories to customers worldwide.”

As Hamer’s Authorized Distributor, RMA Automotive will represent the brand in its designated territories and appoint regional dealers and sub‑dealers, rapidly expanding Hamer’s global footprint and making its premium accessories more accessible to off‑road enthusiasts and professional fleets. This strategic alliance ensures RMA Automotive strengthens its position as Hamer’s official partner across key markets, poised to build robust dealer networks and deliver premium Hamer 4×4 accessories solutions to customers worldwide.

“A global leader in fleet management, automotive manufacturing, and engineering consulting, RMA Automotive leverages over 30 years of experience—and a reputation for supplying genuine OEM parts—to support brands, suppliers, and agencies around the world,” said Daren Ambrose – Managing Director, Global Modifications RMA Automotive. “This new partnership with Hamer further enriches our portfolio, allowing us to offer another premier accessory brand to our global customer base.”

James Smith – General Manager, Aftermarket Operations RMA Automotive also stated that “Partnering with Hamer reinforces our dedication to providing top‑tier aftermarket parts and solutions. Integrating Hamer’s accessories into our distribution network further solidifying our promise of delivering excellence in every market we serve.”

This partnership marks a significant milestone for both RMA Automotive and Hamer. By leveraging RMA Automotive’s expertise in parts and its product portfolio. The partnership aims to expand Hamer’s footprint in the global accessories market, with a focus on Asia, Middle East and beyond.

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April 28, 2025
A Collaborative Success: Showcasing Hamer x RMA at Vientiane Eco Motor Expo 2025

A Collaborative Success: Showcasing Hamer x RMA at Vientiane Eco Motor Expo 2025

RMA Aftermarket Operations is proud to showcase the results of our collaboration with Lao Ford City at the Vientiane Eco Motor Expo 2025. While we did not have our own booth, our strategic partnership was front and center, providing a powerful demonstration of our commitment to the Lao market.

The highlight of the event was the exclusive “First Look” of our new accessories, developed under the Hamer x RMA Partnership. We debuted custom accessories for the iconic Ford Bronco, providing an unparalleled showcase of our innovative designs and engineering. The presence of these specially outfitted vehicles at Lord Ford City’s display generated significant buzz and allowed attendees to experience our products firsthand.

This successful collaboration exemplifies how we work with our partners to bring groundbreaking aftermarket solutions to a wider audience, solidifying our reputation for quality and innovation in the industry.

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March 31, 2025
RMA Aftermarket Operations New Initiatives
In February 2025, RMA Aftermarket Operations (AMO), our recently restructured Group Parts division, launched a new program of customer training events. This initiative is designed to strengthen our partnerships by providing in-depth product knowledge directly to our dealers’ sales teams.

The inaugural session, held at our Laem Chabang facility, hosted 35 sales team members from RMA Thailand Dealership. The training was led by a team of experts, including James Smith, General Manager of Aftermarket Operations, Grid Jatepatemagorn, Business Development Manager, and Yuki Shimoda, Business Development Analyst.

The training focused on two key areas:
- Hamer Products: Participants received comprehensive, in-depth product training on our popular Hamer accessories.
- RMA Special Vehicles (RMA SV): The session introduced the sales team to our exciting lineup of upcoming RMA SV products.
A key highlight of the event was the hands-on experience provided to the participants. They were given an up-close look at our RMA SV accessories fitted on display vehicles and were taken on a tour of the ADC plant. This immersive experience allowed the RMA Thailand team to not only deepen their understanding of our products but also to foster valuable internal knowledge sharing. The success of this first session marks a significant step in our commitment to empowering our partners and driving a new era of growth.

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February 28, 2025
Aftermarket Operations Welcome International Guests
Throughout February, RMA Aftermarket Operations (AMO) hosted a series of key international partners at our Automotive Distribution Centre (ADC) facility. These visits provided an opportunity for our guests to experience our latest products and innovations firsthand.

On February 17th, we were pleased to welcome Elyus Dwi Erwanto, Head of Service Operations, and Mohammad Rosyid, Head of Sales & Operations, from RMA Indonesia. A few days later, on February 21st, we had the honor of hosting Mr. Akash Golchha, the owner of Go Automobiles Nepal, one of RMA Group’s managed markets.

A Deep Dive into Product Performance

During their visits, our guests received a comprehensive introduction to our newest RMA Special Vehicle (SV) accessories and Hamer products. A highlight of the experience was a tour of the ADC plant and a dynamic test drive. Guests were invited to test a Ford Ranger equipped with Hamer’s new suspension system on a variety of road conditions, including bumpy roads, smooth highways, and steep inclines.

This hands-on evaluation allowed them to assess the vehicle’s:
- Comfort and Stability: They were able to feel the difference in ride quality compared to the stock suspension.
- Handling on Uneven Terrain: The test drive demonstrated the superior control and stability provided by the new suspension, especially on challenging surfaces and during sharp turns.
These visits successfully deepened our partners’ engagement with our latest innovations and reinforced RMA Group’s commitment to delivering top-tier aftermarket solutions across the automotive and parts industry.

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February 18, 2025